"Just got your head around waiting in line and remembering whether you ordered a grande flavoured latte, a tall caramel macchiato or a venti mocha light frappuccino?
Scrap that. Starbucks wants to get back to basics.
"Have you noticed how everything seems a little impersonal nowadays?", its website asks wistfully. "We've all become user names, reference numbers and IP addresses.
"From now on, we won't refer to you as a 'latte' or a 'mocha', but instead as your folks intended: by your name," the coffee chain claims.
From now, as well as taking orders from customers, baristas will also ask what they are called so this can be scribbled on cups and called out when coffees are ready for collection.
All sounds very American? That is because it is."
I'm way ahead of you ;]
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